Ambassador programme
Represent the credential.
Not a sales funnel.
Adaptive Fitness ambassadors are verified practitioners who stand behind renewable credentialing in their own communities — because they hold the credential themselves.
Apply to be an ambassador How it worksAmbassadors, not affiliates
Affiliate schemes reward volume; this programme protects a credential. Application is open and the terms are public — the same for everyone, competitors included. The gate is track record, because every ambassador's audience ends up wearing the badge. The gate protects the credential; it isn't there to shut people out.
What this is
- Open to anyone who applies — public terms, the same terms for everyone
- Free to apply, for now — a fee may be introduced later; anyone who applied while it was free stays free for that application
- Gated on track record, because your audience ends up wearing the badge
- A named cohort — you're listed publicly as an ambassador
- Early access — you see new assessments and SGEP revisions in beta, and review the questions before any test-taker sits them
- A hand in the question bank — ambassadors draft and submit assessment questions; accepted questions go into rotation
- Renewed yearly, like the credential itself
What this isn't
- A discounting channel — ambassadors never discount the credential, full stop
- A coupon-code volume game
- Compatible with denigrating the brand — discounting or denigration ends the ambassadorship immediately, at our discretion
- Closed to competitors — if you qualify on track record, you're in on the same terms as everyone else
- A claim that we've endorsed your services
How it works
Three steps. The ring stays open on purpose — the work is never finished, and neither is the credential.
Apply
Tell us who you are, where your community is, and why renewable credentialing matters to your practice.
Verify
We review your track record. Same criteria for everyone — including competitors.
Represent
You're listed as an ambassador, with beta access to new assessments and SGEP revisions, and a hand in the question bank. Full price, always — the credential is never discounted.
Renewal is the point. Adaptive Fitness credentials expire and must be re-earned. Ambassadors will need to reapply annually. That's not friction — it's what makes the badge worth something.
Two hard rules. Ambassadors never discount the credential, and never denigrate the brand. Breaking either rule — in our judgement — ends the ambassadorship immediately. Everything else is in the public terms, which apply equally to everyone.
Shape the assessment
The SGEP moves, and the assessment moves with it. Ambassadors see each revision first: the new and changed sections, and the questions drafted against them, open for review before any test-taker sits them. Your feedback changes what ships. It's a direct line, not a suggestion box.
Ambassadors also write questions. Three accepted questions are part of the gate; after that, contributing is ongoing. Accepted questions join the live bank and rotate out in time, as every honest exam's do. Questions accepted during a revision review count toward your next renewal.
House rules for a good question
- Frame it according to the SGEP — the SGEP is the authority, not us
- "It depends" can be the correct answer — contextual judgement scores as fluency
- Wrong answers must be wrong in any context — if an expert could defend one with a real context, it's a bad question, and we cut it
Who we're looking for
A small cohort, chosen deliberately. You might be a fit if you are:
- A practitioner or guide working with executive and product leadership
- A trainer or educator whose learners keep asking "what's actually current?"
- An internal change agent building capability rather than dependency
- A community organiser — meetups, podcasts, cohorts — with a real audience, however small
- Someone who holds, or intends to earn, an Adaptive Fitness credential
How we select ambassadors
The Scrum Guide Expansion Pack trusts practitioners to control risk in their own context — it explains what might happen if something is left out, and leaves the judgement with you. Ambassadors carry that same trust in public, so selection is deliberate.
Ambassadors represent Adaptive Fitness, not just the SGEP. The SGEP is the first path; others will follow. Each ambassadorship carries the flavour of its path — for example, Adaptive Fitness Ambassador (SGEP).
"I prefer no Scrum Master to a bad one. Same for Product Owners."
John Coleman, co-author, Scrum Guide Expansion PackWhat counts in your favour
- Good standing in a knowledge-work community — AI, robotics, Lean, organisation design, leadership, first principles, empirical process control, complexity, systems thinking, technical excellence, flow, product management, the SGEP, psychology, people and change
- Original content creator
- Skilled content curator
- Fresh public case studies that embrace similar or better philosophies — recent work, not a back catalogue
- Constructive feedback on the SGEP or the assessments
- Diplomacy — disagreeing well, in public, without burning bridges
- Three submitted assessment questions that get accepted
- Optional: a pass on SGEP Fitness Level 1
How we weigh it
- Stronger consideration for people and organisations who exemplify authentic change — particularly in lean product development or product management
- Weaker consideration for those who exemplify superficial change, or change applied without regard for context
- Very little consideration for proponents of "project managers" or other "co-ordinating roles"
Hard lines
Irreverence is fine. These aren't.
- Disrespecting people — challenge ideas as hard as you like; people are off limits
- Any breach of intellectual property or copyright
- Discounting the credential — in any form, including purchasing power parity pricing
- Robert Sutton's no-asshole rule applies — candidates who fail it are declined without discussion
Apply
A few honest sentences beat a polished pitch. We read every application and reply either way.